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Google began rolling out direct checkout in AI Mode and the Gemini app to Canadian shoppers.
Canadian shoppers can buy from eligible retailers including lululemon and Shoppers Drug Mart without leaving Google's AI surfaces; Merchant Center access follows next year.
Check our sources · 5 facts from 1 sourceGoogle is rolling out direct checkout in AI Mode in Search and the Gemini app to shoppers in Canada. They can buy from eligible Canadian retailers, including lululemon, select Shopify merchants, Shoppers Drug Mart and Simons, while researching on Google. Google's Canada blog post, dated 4 November 2026, announces it.
The checkout is powered by the Universal Commerce Protocol, an open standard for agentic commerce that Google says it launched earlier this year with industry partners. Shoppers pay with Google Pay using payment methods and shipping details saved in Google Wallet, and retailers remain the seller of record.
Starting next year, Google says it will let retailers switch on direct checkout themselves through Merchant Center.
Underlined sentences link to the facts we checked. Dotted words open a short explainer.
Fact 2 of 5 · from Google, 4 Nov 2026
including lululemon, select Shopify merchants, Shoppers Drug Mart and Simons
Fact 4 of 5 · from Google, 4 Nov 2026
shoppers can buy confidently with Google Pay using payment methods and shipping info already saved in Google Wallet. ... Retailers remain the seller of record.
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Check our sources
Every sentence above is checked against this source.
1 A new way to shop: agentic shopping experience for consumers and retailers in Canada
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Google's Canada post says: "Rolling out starting today, direct checkout, powered by UCP, is expanding to Canadian shoppers on AI Mode in Google Search and the Gemini app." The page is dated Nov 04, 2026.
citeRolling out starting today, direct checkout, powered by UCP, is expanding to Canadian shoppers
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The post says shoppers can purchase directly from eligible Canadian retailers, "including lululemon, select Shopify merchants, Shoppers Drug Mart and Simons".
citeincluding lululemon, select Shopify merchants, Shoppers Drug Mart and Simons
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The post says that earlier this year, together with industry leaders, Google launched the Universal Commerce Protocol (UCP), "a new open standard for agentic commerce".
citeearlier this year, together with industry leaders we launched the Universal Commerce Protocol (UCP)
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The post says shoppers can buy using Google Pay with payment methods and shipping info already saved in Google Wallet, and that "Retailers remain the seller of record".
citeshoppers can buy confidently with Google Pay using payment methods and shipping info already saved in Google Wallet. ... Retailers remain the seller of record.
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The post says: "Starting next year, we’ll begin broadening access by making simplified UCP integration available directly within Merchant Center."
citeStarting next year ... making simplified UCP integration available directly within Merchant Center
Every sentence above is checked against this source. Each fact has its own address you can cite.
Source 1 · Google · 4 Nov 2026
A new way to shop: agentic shopping experience for consumers and retailers in Canada
Google's Canada post says: "Rolling out starting today, direct checkout, powered by UCP, is expanding to Canadian shoppers on AI Mode in Google Search and the Gemini app." The page is dated Nov 04, 2026.
Rolling out starting today, direct checkout, powered by UCP, is expanding to Canadian shoppers
The post says shoppers can purchase directly from eligible Canadian retailers, "including lululemon, select Shopify merchants, Shoppers Drug Mart and Simons".
including lululemon, select Shopify merchants, Shoppers Drug Mart and Simons
The post says that earlier this year, together with industry leaders, Google launched the Universal Commerce Protocol (UCP), "a new open standard for agentic commerce".
earlier this year, together with industry leaders we launched the Universal Commerce Protocol (UCP)
Show all 5 factsShow fewer facts
The post says shoppers can buy using Google Pay with payment methods and shipping info already saved in Google Wallet, and that "Retailers remain the seller of record".
shoppers can buy confidently with Google Pay using payment methods and shipping info already saved in Google Wallet. ... Retailers remain the seller of record.
The post says: "Starting next year, we’ll begin broadening access by making simplified UCP integration available directly within Merchant Center."
Starting next year ... making simplified UCP integration available directly within Merchant Center
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