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Meta adds business tools to Muse and launches Muse for Small Business

2026-09-30 · that day's edition

Meta says Muse, its personal AI agent in the US and Canada, now connects to tools including Shopify, Slack, Stripe and QuickBooks, and is free for most uses.

Meta published Muse for Small Business on 29 September 2026. Meta says Muse is a personal AI agent available in the US and Canada, and that it is adding new skills and connectors so people can run their businesses with it. Users can connect tools including Asana, Shopify, Slack, Stripe, Zoom, QuickBooks and their Facebook and Instagram business accounts. Meta says nothing publishes, sends or spends without the user approval. Meta says custom connectors cover services it does not yet support, and that Muse is free for most uses, with subscription plans for more.

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  1. Meta published Muse for Small Business on 29 September 2026. Quote: "Give Muse a goal — like running your business or finding new customers — and it gets it done."

    The Future Is for Everyone: Muse for Small Business · Meta · 2026-09-29
    The Future Is for Everyone: Muse for Small Business September 29, 2026

  2. Meta describes Muse as a personal AI agent available in the US and Canada that completes tasks on the user behalf, now expanded with new skills and connectors for running a business. Quote: "a personal AI agent available in the US and Canada that completes tasks on your behalf. Today, we’re expanding it with a collection of new skills and connectors inside Muse to help people run their businesses."

    The Future Is for Everyone: Muse for Small Business · Meta · 2026-09-29
    a personal AI agent available in the US and Canada that completes tasks on your behalf. Today, we’re expanding it with a collection of new skills and connectors inside Muse to help people run their businesses.

  3. Users can connect tools including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom, as well as Facebook and Instagram business accounts. Quote: "You can now connect more tools you’re already using in a few clicks, including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, Zoom as well as your Facebook and Instagram business accounts,"

    The Future Is for Everyone: Muse for Small Business · Meta · 2026-09-29
    You can now connect more tools you’re already using in a few clicks, including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, Zoom as well as your Facebook and Instagram business accounts, and Muse will start out already understanding your business.

  4. Meta says nothing publishes, sends or spends without the user approval. Quote: "You’re in control: nothing publishes, sends, or spends without your approval."

    The Future Is for Everyone: Muse for Small Business · Meta · 2026-09-29
    You’re in control: nothing publishes, sends, or spends without your approval.

  5. Muse supports custom connectors for services Meta does not yet support. Quote: "Muse also supports custom connectors so you can plug in services we don’t support yet"

    The Future Is for Everyone: Muse for Small Business · Meta · 2026-09-29
    Muse also supports custom connectors so you can plug in services we don’t support yet

  6. Meta says Muse is free for most uses and offers subscription plans for those who want more. Quote: "Muse is free for most of what people need, in line with our vision to put superintelligence in the hands of as many people as possible. For those who want more, we’re offering subscription plans"

    The Future Is for Everyone: Muse for Small Business · Meta · 2026-09-29
    Muse is free for most of what people need, in line with our vision to put superintelligence in the hands of as many people as possible. For those who want more, we’re offering subscription plans

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