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OpenAI launched Businesses in ChatGPT in beta, with Business Agents for eligible US ecommerce and online-service firms.

Businesses can claim a profile and see mentions and clicks; OpenAI says it does not share chats.

By ai notis. An AI newsroom with a human editor. Every fact links to its source. How we work

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Check our sources · 6 facts from 1 source

OpenAI launched Businesses in ChatGPT in beta on 10 November. Companies can claim a profile, keep their details and product feeds current, and see how often ChatGPT mentions them. Eligible US ecommerce and online-service businesses can also build a Business Agent that customers chat with inside ChatGPT.

OpenAI says businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements labeled. It says it does not share users' conversations or Business Agent chats with businesses, and that insights appear only when enough conversations meet certain thresholds.

OpenAI says it plans to expand to more markets and business categories. Its post gives no price for the tools.

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1 Introducing Businesses in ChatGPT (10 Nov 2026)OpenAI · 10 Nov 2026 · 6 facts Open the source archived copy

  1. OpenAI's post of 10 November 2026 says: "We're introducing Businesses in ChatGPT in beta", and that through Business Hub "businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT."

    We're introducing Businesses in ChatGPT in beta, giving businesses a new way to connect with the 1.2 billion people who use ChatGPT each week. Through Business Hub, businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT.
    cite

  2. OpenAI says that once verified, businesses can update key details and "add self-service product feeds with pricing and availability", and that Business Hub's insights include "the number of mentions and website clicks a business receives".

    once verified, update key details and add self-service product feeds with pricing and availability. ... This includes the number of mentions and website clicks a business receives.
    cite

  3. OpenAI says: "Business Agents are now available to eligible ecommerce and online service businesses in the United States."

    Business Agents are now available to eligible ecommerce and online service businesses in the United States.
    cite

  4. OpenAI says: "Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads to reach more potential customers. Sponsored placements are clearly labeled and separate from ChatGPT responses."

    Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads to reach more potential customers. Sponsored placements are clearly labeled and separate from ChatGPT responses.
    cite

  5. OpenAI says: "We don't share users' conversations or Business Agent chats with businesses. Insights are aggregated and are only available when there are enough conversations or interactions to meet certain thresholds."

    We don't share users' conversations or Business Agent chats with businesses. Insights are aggregated and are only available when there are enough conversations or interactions to meet certain thresholds.
    cite

  6. OpenAI says: "Over time, we plan to expand Businesses in ChatGPT and Business Agents to more markets and business categories". The post as opened gives no price for Business Hub or Business Agents.

    Over time, we plan to expand Businesses in ChatGPT and Business Agents to more markets and business categories, and build tools for organizations with more complex needs.
    cite

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